Marketplace
Marketplace Guidelines
The 2006 NATJA Marketplace will take place on Thursday June 1st from 10:30 AM to 1:45 PM at the Stoweflake Resort. The following guidelines will help you prepare.
Exhibits
- Each Exhibitor registered by the April 1, 2006 deadline will have a 4-6ft rectangular table for displaying materials in a 10' x 10' space.
- Marketplace tables will be arranged on a first come, first served basis.
- In addition to collateral materials (i.e. media kits, brochures, etc.), giveaway items of small value (less than $10) are acceptable at the Marketplace.
- There are NO limits on tabletop displays.
Handouts and Collateral Materials
- A Conference Program will be compiled from registration forms submitted by Exhibitors and will be distributed to journalists prior to the conference.
- A directory and floor map will be available at the Marketplace for all participants.
- Exhibitors should bring plenty of business cards and sample press kits.
- Journalists should bring clips of previous articles, business cards, and a professional bio that lists the publications to which he/she most frequently contributes as well as the topics of highest interest.
- As a general guideline, remember that no one likes to pack more into their suitcase for the return trip than necessary. Most journalists will request that materials be sent to them. Giveaway items should not be cumbersome or heavy.
Procedure
- The Marketplace will take place from 10:30am-1:45pm. Exhibitors are at their tables to meet with journalists members.
- This is an open Marketplace. Journalists will be able to roam throughout the room to meet with the Exhibitors.
- All Marketplace participants are requested to voluntarily limit conversations to 5 minutes to allow the Exhibitors opportunities to meet with as many participants as possible.
Making the Most of the Marketplace
What is a Marketplace?
- A forum for travel industry representatives to meet journalists one-on-one, pitch story ideas and promote press tours to writers and photographers
- A forum for travel journalists to glean story ideas, identify press tour opportunities, solicit travel news and profile their work to Exhibitors
How will the Marketplace work?
- Exhibitors staff their booths
- Journalists roam
- Brief introductory meetings
Tips for Success
- Review the Conference Program
- Review the directory and identify the individuals you'd like to see
- Follow up, follow up, follow up
Why Participate?
- Cooperative effort with a major travel association
- Major networking opportunity
- Access to and recruitment of travel journalists and photographers
- Recommend saleable story ideas
What is provided by NATJA?
- Floor map
- List of media attendees
- Exposure to 90+ travel journalists and photographers
Not Able to Attend the Marketplace?
The Marketplace Representation placements are only available to companies that cannot attend the Marketplace. Marketplace Representation participants can choose from a variety of placements that are described below, which focus on ways to make sure that your company is visible to the media during the Marketplace. Please contact Amy Hopper at (310) 836-8925 or email amy@natja.org if your company is interested in a Representation placement in Stowe, VT.
Option 1 - Marketplace Representation with Membership
- Cost: $750
- Includes: Annual Membership (worth $500), Press kits and business cards on a shared table at the Marketplace, listing in the Conference program; a Conference program and journalist interest list will be collected and mailed to you
Option 2 - Marketplace Representation
- Cost: $350
- Includes: Press kits and business cards on a shared table at the Marketplace; listing in the Conference program; a Conference program and journalist interest list will be collected and mailed to you.
Need more info?
Please contact the Event Coordinator, Amy Hopper, amy@natja.org or (310) 836-8925. More information can also be found under Details and Contacts.