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Marketplace Guidelines

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The Marketplace will take place on Tuesday, May 8, 2007 from 10:30 AM to 1:00 PM. The following guidelines will help you prepare.

Exhibits
  1. Each Exhibitor registered by the March 15, 2007 deadline will have a 4x6 rectangular table for displaying materials in a 10' x 10' space.
  2. Marketplace tables will be arranged by geographic region.
  3. In addition to collateral materials (i.e. media kits, brochures, etc.), giveaway items of small value (less than $10) are acceptable at the Marketplace.
  4. There are NO limits on tabletop displays.
Handouts and Collateral Materials
  1. A Conference Program will be compiled from registration forms submitted by Exhibitors and will be distributed to journalists prior to the conference.
  2. A directory and floor map will be available at the Marketplace for all participants.
  3. Exhibitors should bring plenty of business cards and sample press kits.
  4. As a general guideline, remember that no one likes to pack more into their suitcase for the return trip than necessary. Most journalists will request that materials be sent to them. Giveaway items should not be cumbersome or heavy.
Procedure
  1. The Marketplace will take place from 10:30am-1:00pm. Exhibitors are at their tables to meet with journalists members.
  2. This is an open Marketplace. Journalists will be able to roam throughout the room to meet with the Exhibitors.
  3. All Marketplace participants are requested to voluntarily limit conversations to 5 minutes to allow the Exhibitors opportunities to meet with as many participants as possible.

Making the Most of the Marketplace

What is a Marketplace?
  • A forum for travel industry representatives to meet journalists one-on-one, pitch story ideas and promote press tours to writers and photographers
  • A forum for travel journalists to glean story ideas, identify press tour opportunities, solicit travel news and profile their work to Exhibitors
How will the Marketplace work?
  • Exhibitors staff their booths
  • Journalists roam
  • Brief introductory meetings
Tips for Success
  • Review the Conference Program
  • Review the directory and identify the individuals you'd like to see
  • Journalists should bring clips of previous articles, business cards, and a professional bio that lists the publications to which he/she most frequently contributes as well as the topics of highest interest.
  • Bring business cards
  • Follow up, follow up, follow up
Why Participate?
  • Cooperative effort with a major travel association
  • Major networking opportunity
  • Access to and recruitment of travel journalists and photographers
  • Recommend saleable story ideas
What is provided by NATJA?
  • 4x6 rectangular table in a 10x10 space and set up including tabletop signage
  • Floor map
  • List of media attendees
  • Exposure to travel journalists and photographers
Need more info?
  • Please contact the Catherine Burns, Marketing Director, at catherine@natja.org or (310) 836-8925