Member
Peter Yesawich
United Statesinfo@natja.org
External Website
Biography
PETER C. YESAWICH is Chairman and Chief Executive Officer of Yesawich, Pepperdine, Brown & Russell, America’s leading marketing, advertising and public relations agency serving travel, leisure and lifestyle clients. The agency represents clients in every category of the travel industry through seven offices across the United States and Europe.
Yesawich is a frequent commentator on travel trends in such publications as The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, Time, Newsweek and Business Week, on the CNN, CNBC and MSNBC cable television networks, and on National Public Radio. He serves as a featured columnist in several industry trade publications and has authored numerous articles on marketing and advertising strategy in professional journals. Listed in Who's Who in America, Yesawich is the recipient of the World Travel Award from the American Association of Travel Editors, The Albert E. Koehl Award from the Hospitality Sales and Marketing Association International, and the Silver Medal from the American Advertising Federation. He is also a member of the HSMAI Hall of Fame, and former member of the board of directors of the Travel Industry Association of America.
Yesawich attended both Cornell and Yale universities, and holds a doctorate in marketing and applied psychology.