Experience Sioux Falls, formerly the Sioux Falls Convention and Visitors Bureau, recently
created and invested in a vinyl advertising wrap that was placed on a Sioux Area Metro bus with
a message to welcome visitors, generate awareness of the visitor industry, and remind the
community to explore right here at home.
“As the official destination marketing organization (DMO) for Sioux Falls we are excited that this
opportunity became available to us,” states Teri Schmidt, Executive Director for Experience
Sioux Falls. “The more we can extend a warm welcome to visitors the more likely they will
return and share their experience with friends and family.”
In statistics sourced from All Over Media, more than 95% of Americans are reached by media
targeting vehicle drivers and passengers, while generating 30,000 to 70,000 daily vehicle
impressions dependent upon market size.
“From January through July 2021, 648,543 visitors have come to Sioux Falls generating over
$219 million in estimated economic impact, and saving South Dakota households $780* in
taxes,” Schmidt continues.
This new transit media complements two interstate billboards that welcome visitors on I-90
driving in from East of the city and I-29 driving in from South of the city.
*Total household tax savings reported is 2020 data, as 2021 data is not yet available.
